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Click on the website of any given luxury resort in Maldives and you’ll likely find an entire page highlighting its commitment to sustainability and associated “green” credentials.
The lingo isn’t your usual tourism marketing jargon – terms like waste management, soil erosion and solar energy generation don’t exactly evoke visions of cream-hued beaches lapped by impossibly blue waters.
But Maldives isn’t your usual destination. As the world’s lowest-lying country, it’s 99% water, with its 1,000-plus islands spread over 90,000 square kilometers.
The majority of the country’s 160-plus resorts sit on individual islands, putting the onus on these accommodations to go above and beyond to reduce their impact on Maldives’ fragile environment.
But do tourists actually care about a resort’s sustainability cred?
Responses