Digital technology has had a significant impact on how customers interact with businesses. With the advancement of technology, customers are able to search and purchase products or services online, often without ever stepping foot in a physical store. The ability to quickly and easily compare prices and products from multiple businesses has also changed the way customers make purchasing decisions.
Additionally, businesses are now able to personalize their interactions with customers, using data and analytics to tailor their marketing and communication strategies. Overall, digital technology has made it easier for customers to research and purchase products, while also providing businesses with new ways to engage with their customers and improve the overall customer experience.
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